Thank you Jenny, it's a really interesting question. Possibly I am unusual in that I don't make any promises at all to clients. Instead, I have information on my website about what sort of issues I've been working on with clients, and what sort of results they have achieved. So the work speaks for itself. I also ask prospective clients what they're looking to gain out of the coaching process, and then I can tell them if I feel this is achievable or not (most of the time it is, but not always). One very useful question I often use is: If we were to do some coaching together, what would have to happen to make that a really valuable use of your time?
I can definitely relate to both the imposter syndrome and also the sense of unease that after a quick Udemy course I can call myself a Mindset Coach (I do have other coaching qualifications!).
My approach is to be honest with prospective and current clients about how I can help them. I never try to manipulate people into paying for something that they don't want or which isn't right for them.
And honesty works! Recently, I had a new client who booked the cheap, introductory course on my website. After this, she asked me what I would recommend next. I was in a quandary as I have cheaper, teaching courses on another website but the ones on my website are much more expensive.
Conventional marketing wisdom might suggest 'selling' the higher cost courses. Instead, I explained why there is a price difference and what she could expect from each option.
Thank you Jenny, it's a really interesting question. Possibly I am unusual in that I don't make any promises at all to clients. Instead, I have information on my website about what sort of issues I've been working on with clients, and what sort of results they have achieved. So the work speaks for itself. I also ask prospective clients what they're looking to gain out of the coaching process, and then I can tell them if I feel this is achievable or not (most of the time it is, but not always). One very useful question I often use is: If we were to do some coaching together, what would have to happen to make that a really valuable use of your time?
good luck with your coaching journey!
Joanne
www.joannemallon.com
I can definitely relate to both the imposter syndrome and also the sense of unease that after a quick Udemy course I can call myself a Mindset Coach (I do have other coaching qualifications!).
My approach is to be honest with prospective and current clients about how I can help them. I never try to manipulate people into paying for something that they don't want or which isn't right for them.
And honesty works! Recently, I had a new client who booked the cheap, introductory course on my website. After this, she asked me what I would recommend next. I was in a quandary as I have cheaper, teaching courses on another website but the ones on my website are much more expensive.
Conventional marketing wisdom might suggest 'selling' the higher cost courses. Instead, I explained why there is a price difference and what she could expect from each option.
Guess which course she picked?
The expensive one!